For Apple followers, there is one day of the year more important than any other. No, it’s not their birthday or Christmas (though that may be up there), it’s the keynote speech at the Macworld Expo in January, also known as the “SteveNote” (after Steve Jobs). For those outside the “inner circle” the excitement may seem a bit odd. I’m aware there is an expanding base of Mac users, so I thought I’d give a basic breakdown of how things work.

12:00 PM EST - Steve takes the stage and welcome’s everyone to MacWorld. He talks about how he’s very excited about what he has to tell us.

12:00 PM-12:30 PM EST - Steve goes over Apple’s recent financial performance, products we already know about, and will probably throw in a demo of something like the Mac Pro’s announced last week.

12:30-1:30 PM EST - Steve announces new products and invites Phil Schiller and others to demo them. There will probably be a video interview with Jon Ive on how one of the new products was designed, interviews with “celebrity” or “pro” users, depending on the item. Expected products this year include the MacBook Air, a compact laptop computer, an updated Apple TV with iTunes movie rentals, and an updated iPhone.

~ 1:30 PM EST - You log into the Apple store and place an order for the latest Apple gadget.

Now you’re all set for tomorrow.

This entry was posted on Monday, January 14th, 2008 at 6:33 am and is filed under apple. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.