Selling iPad data plans without the iPad

June 4th, 2010

This strikes me as really silly.

Yes, it’s a problem that AT&T is axing the unlimited data plan that was highly touted at the relatively recent iPad launch. Even if 2GB is enough for most people, this really feels like a bait and switch. Their “solution” was that anyone who currently has the unlimited plan activated can keep it, as long as it’s active before June 7. The problem is that it’s hard to get an iPad in that amount of time: their sold out quite widely and even Apple’s online store is backordered. Is selling data plans before people buy their iPad a solution? Technically yes, but it’s not much of one, especially since the whole point of the iPad plan was that you can turn it on and off as you like.

What would make a lot more sense? How about extending the unlimited option for the iPad for the rest of 2010, instead of introducing this switch with only 1 week’s notice.

Does AT&T have anyone actually thinking about PR?