And by this I mean the growing buzz about the iPhone 4 “reception problem”. I personally have not experienced any issues from the antenna design of the iPhone 4, perhaps because of how I hold the phone, but it’s clear that some people have. I’m not sure how “real” of an issue this is, but it doesn’t matter. It is becoming the focal point of the iPhone 4 conversation, and Apple risks a serious dent to their perceived quality. The handling of this issue has been terrible and Apple needs a serious response.

It could be something simple:

“Apple has discovered that the antenna design of the iPhone 4 can lead to compromised reception when the phone is held in a particular way in areas of low signal strength. This issue can be avoided by using a case or holding the iPhone in a manner that does not cover the lower left corner. However, for some iPhone 4 owners may not be comfortable with adjusting their grip or using a case. A solution that will completely address this issue for users is currently in development and will be available free of charge to all iPhone owners by the end of the summer.”

This buys them some time to come up with a solution which could be as simple as a protective coating or covering for the antenna band.

I think this is more of a perceived issue than a real one. But perceived issues are issues nonetheless.