Apple responds
Wednesday, April 27th, 2011Apple – Press Info – Apple Q&A on Location Data
Apple would like to respond to the questions we have recently received about the gathering and use of location information by our devices.
I criticized Apple for this delayed response, but they seemed to have played it strategically, burying it along with simultaneous releases about the white iPhone 4 and increased iPad availability.
The quick summary seems to be:
- Apple is collecting location data and storing it on your iPhone. It’s not your location per se, they argue, but the location of nearby cell towers and WiFi base stations (a minor distinction).
- This data is sent anonymously to Apple and cached locally on your phone to improve performance of location services.
Some obvious questions come up:
- Why does Apple store so much historical data, up to a year’s worth?
- Why does Apple store this data at all if location services are turned off?
Apple’s answer is that these are bugs and will be addressed in a software update (it seems more likely that it’s just become a liability now). Apple also says they plan on excluding this data from the iPhone’s backup and, eventually, encrypting it on the device itself.
I’m struck by how poorly written the release is and by its use of jargon (“crowd-sourced” is used several times). This could be sloppiness due to the rapid response, but I wouldn’t be surprised if this was intentional, so the message becomes:
We’re not tracking you. This hubub is all about some complex technical stuff you don’t understand. Any concerns will soon be addressed. It’s safe to buy the new white iPhone 4: go for it!
Aside: a more interesting reveal was that Apple is collecting traffic data for a future traffic service. I’m sure Google Maps will be gone as a standard app by iOS 6 or sooner.