BREAKING NEWS: Obama’s VP is…
Friday, August 22nd, 2008That’s right Obama/Jobs ‘08!
Okay, it’s not really true. But it might as well be.
Both have mastered the art of wasting a great deal of my time.
Let’s start with Jobs. A few times a year, there’s a big Apple announcement of some sort where some exciting new product is going to be announced. Apple starts by cryptically emailing out these invitations to reporters. They usually consist of a picture, a mysterious tag line (e.g. “The beat goes on” or “It’s showtime”), and the time and place of the event. There’s a gallery of some of them here. Once these go out, they immediately kick Apple rumors sites into high gear, publishing all sorts of theories about what the great new “must have” item will be. If you’re an Apple junkie like me (admitting it is the first step), then you surf the rumor sites for a few days before the event. The night before, you can’t sleep. Your mind is racing. Since these events are inevitably held in California and don’t get started until 10AM or so PST, you end up spending the whole morning unable to concentrate. Then the event begins.
But it’s not over yet. It’s not like Apple just broadcasts these things live. No, you have to rely on “live bloggers” acting like virtual stenographers in Steve’s court. Since there are actually a lot of people like me, the live blogging rumor sites can run into technical problems from the high demand and some go down. Obviously, you have to keep several of these websites open at once to stay on top of what is happening. After it’s all over, Apple finally releases a recording of the whole event. Even though you know everything that happened, you have to watch the whole thing again just to get the full experience.
Now Obama’s gotten into this too. Delivering the VP announcement via text message. Brilliant. I thought it would save me time, so I signed up. That way, I won’t be distracted (Macworld-style) and waste time reloading CNN, Politico, and Yahoo News continuously for updates. But then you’re at work and you start to wonder…what if the cell companies get overloaded with the text messages…maybe there’s a scoop right now on CNN…gotta check it out…
At least Steve has the consideration to TELL you when he’s going to make his announcements. Barack leaves you hanging. What a team they would make.



