You could call me an Apple fan. My first Apple was the //c back in the mid 80s, and this was followed by a string of Macs. I’m currently on my 11th Mac, a recently purchased MacBook Pro. I’ve owned a Newton MessagePad 120, an Apple QuickTake 200 digital camera, the original iPod (as well as several subseuqent models) and the iPhone. Oh, and the AppleTV. And several Apple printers and monitors. You get the idea. If it has an Apple logo and my credit card is still working, I buy it.
But these past few weeks have been tough. Not tough like the mid 90s when a buffoon named Gil Amelio was doing his best to drive the the company into the ground and the news was regularly peppered with pieces about Apple’s imminent demise. This is different. Apple is everyone’s darling right now. People are switching to the Mac in droves, Apple stores are in every mall, and the marimba ringtone can be heard just about anywhere.
An Apple fan like me should be on top of the world. Then Apple announces that 2009 will be their last Macworld. That’s okay, we rationalize, it’s fine because the whole point of Macworld used to be to see new Apple products, and now you can do that at any Apple Store. Besides, Apple can have their own mini-Macworld style announcements at any time during the year. Then they announce that Steve Jobs won’t be doing the keynote. That’s okay, it’s because they’re de-emphasizing Macworld…I’m sure Steve will be back at the next unveiling.
Then, amid rumors of declining health, Steve announces he has had health problems, but it’s just a “hormonal imbalance” that can be easily treated. I want to believe this as well, though as a physician I’m increasingly struggling to find some logical way to tie in this “hormonal imbalance” to his declining health other than a recurrent, metastatic glucagonoma causing weight loss. Then, yesterday, the news got worse. A six month leave of absence for health reasons.
We try to rationalize it again: he needs the time to relax and get better (as if the his dramatic weight loss can be ascribed to stress alone). Maybe he’s just a stubborn CEO who has refused to take the medication he needs and needs this time to fatten up. Or maybe it’s worse.
What we really fear is a return to the 90s. An Apple with no unifying vision, with a steady stream of uninspiring leaders and constantly changing direction. The analysts point out that Apple has a lot of talented people on board, that Tim Cook, the COO who is stepping in while Steve is out, is an impressive manager. What makes Steve unique is his uncanny good taste combined with an understanding and appreciation for the technology. He’s not afraid of putting restrictions on technology to make it work properly. I’m not worried about the next 2 years, because I’m sure Apple has enough in the pipeline to keep the magic alive. I’m worried about what will happen after that. If Steve doesn’t make it back, I hope he’s found someone at Apple who gets it.