Why we need a new iPhone
Tuesday, April 28th, 2009Everyone knows by now that Apple is working on at least one new iteration of the iPhone, and it will almost certainly land in June or July. Everyone has their own opinion on what it needs: a better camera, a better processor, faster internet access…look, I’ve said many of these things myself. But these are minor details. Here’s the real problem with the iPhone: everyone has one.
I remember walking out of the Apple Store on June 29, 2006, two 8GB models in my hands. I had earned my 25th spot through hours of long waiting. I a few days, all the stores were sold out, and I became a member of an elite club. Onlookers gazed over my shoulder in the elevator, admiring the aluminum and glass masterpiece I held in my hand.
These days, no one even bats an eyelid, because they’re too busy looking at their own iPhone! It’s ridiculous. Something must be done.
There are many options: make it extremely expensive, require some sort of proof of Apple loyalty, have a trivia test as a qualification exam. Whatever path is chosen, we must avoid the fate the current model has fallen into. After all, isn’t elitism one of Apple’s core tenets?

